Black Scholar Boyce Watkins Talks About The Effect of Lil Wayne

Dr. Boyce Watkins
http://www.boycewatkins.com/

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Those who know me also know that I love hip hop. Yes, there are some negative elements in hip hop, but many people forget that it's ultimately the corporate monster that makes it difficult for positive hip hop music to reach the light of day. I think that healthy debates on the nature of hip hop are relevant, and I am not referring to Oprah's town hall meeting on the topic last year, which really wasn't fair to the genre. I told her so in a CNN appearance with Roland Martin and Wendy Williams.

To join our Black Money advice list, please click here. My thoughts on the Lil Wayne and hip hop issue are below. I don't hate Lil Wayne, I actually feel sorry for him. He reminds me of Tupac, with the same energy, creativity, brilliance, productivity and incredibly self-destructive behavior that led to his legendary status. The difference, however, is that there was an element of social conscience Tupac could bring to his music that Lil Wayne does not. I am not interested in bashing the brother, but I must call it for what it is. Hip hop does not have to be an empty genre, with every song about sex in the club, smoking weed or blinging out of control. There's more to life than that. We should be teaching our kids to pursue "intellectual bling", so that we can search for true meaning in our lives and to be intelligent enough to stop being pimped. Hip hop can be (and has been) a part of that journey. Again, I love hip hop, and I even love Lil Wayne.....sometimes.

Respect peeps, see you next time.

Dr. Boyce Watkins
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Hip Hop Commercialized? Buffoonery or something more complicated?
By Dr. Boyce Watkins

I am not a huge fan of Lil Wayne. I don’t hate him, I just don’t love him. His music doesn’t make me move, but it doesn’t make me sick. The thing that challenges my ability to love Lil Wayne is the environment within which he is operating.

Lil Wayne can be considered, by some, to be a modern day minstrel show: gold chains, diamond grills, 10,000 tattoos on parts of his body that have no business being tattooed, you name it. He engages in the stereotypical rock’n roll/hip hop lifestyle: guns, drugs, alcohol and random women. I fear for Lil Wayne, because at this pace, he might be dead before he turns 35. Lil Wayne makes Tupac Shakur and Eazy E look like conservative school kids.

Lil Wayne impacts the world in which he lives, sells records by the boat load and impacts far more young men than he probably should. It’s not that he chooses to be a role model, he just is one. But when we see Lil Wayne and express justifiable disdain for his behavior and persona, there is certainly more to be said.

You see, Lil Wayne is a product. The corporate executives pulling the strings and making the decision to sign deals with Lil Wayne also see him as a product. A product has to sell to its target audience, or it will not reach the sole objective of any capitalist venture: to make a profit. Not just any profit, but the highest possible profit within legal constraints. The corporate model doesn’t care about the community; it doesn’t care about health, workers, the environment or anything else. Like the financial machine that led to the breakdown of our global economic system, cogs in the wheel that pursue any objective other than pure profit maximization are quickly punished and replaced.

The target audience of hip hop is not black teenagers in the hood…..they don’t have any money, relatively speaking. The target audience for hip hop consists of middle and upper class kids in the suburbs, and those on college campuses. Those are the kids who line up at the record store and cause server outages at I-tunes when new albums are released. That is who the executives are trying to impress, and that is who Lil Wayne must impress in order to get a record deal.

The problem with Lil Wayne is that the transfer of commodities taking place between the recording industry and white America is one that lies over the economic heads of many African Americans. It doesn’t mean that those in the hood play no role in public consumption, but we are certainly not the biggest players in this game. Like a big bridge in the sky, we don’t impact the transactions, but we closely observe them. We don’t always buy the albums, but we watch the videos, read the articles, and hear the news stories about whose album sold the most copies during its first week. Due to the fact that there is a lack of diversity of images of black men in media, we have children who see the image of Lil Wayne and transform him into an involuntary role model. White kids don’t have to use Lil Wayne as a role model, since they see 50 new white men on TV every single day. Black youth don’t see doctors, lawyers and professors on TV: they see criminals, thugs, athletes and entertainers.

Lil Wayne’s environmental impact on the black community is what we in economics would call “a negative externality”. The fact that he makes it cool to use drugs, carry guns and engage in anti-social behavior does, in my opinion, cause irreparable harm to the black community. The problem is that the black community has little leverage to control these externalities, since we are neither the dominant consumers of hip hop, the controllers of media or the owners of record labels. Like the bridge in the sky I mentioned above. The presence of networks like BET or magazines like Essence and Ebony is relatively minor when compared to the dominance of CNN, Universal Records or Time Magazine. It’s like bringing a knife to a fight between nuclear superpowers.

Those of us upset about negative images in hip hop can protest all night at the next Lil Wayne concert and perhaps even have an intervention with Wayne to get him to see the err of his ways. The problem with this logic is that even if Lil Wayne does change his behavior, there is a long list of starving kids in the projects that the record label executives can find to replace Lil Wayne after he has been dropped from the brand. Also, getting Lil Wayne to invoke a more positive image will not change the fact that the consumers and producers of his product (gangster rap) are more willing to purchase albums made by black men when they feel that the performer has indulged their need to enjoy a stereotypical "thug-nificent" fantasy. Wayne may have some degree of industry power, but it is not as much as we might think. The in-studio recording of Lil Wayne’s product is not what creates the magic. The magic of a product is created through the marketing, distribution, financing and purchase of that product. That is done by the labels, and none of the large label owners are African American.

So, does Lil Wayne represent a modern day minstrel show? My answer is yes. He and others like him are told to behave more “thug like” and in more ridiculous and extravagant ways in order to get the attention necessary to sell records. It is, unfortunately, not smart business for a rapper to brag about being intelligent. Also, it is a lack of diversity of black male images in media that give black youth few alternatives for self-perception that go beyond that of Lil Wayne, 50 Cent, Flavor Flav and Juan Williams (the Fox News analyst who, along with Jessie Lee Peterson, enjoys bashing the black community). If any of these men chose to be forthright, insightful and firm in their support of the African American community, they would be fired immediately. But when we protest and challenge the system that is negatively impacting our communities, my argument is that we should look past the puppets and deal with the puppet masters.

Some would argue that by attacking rappers for the negative impacts of their lyrics, we are simply killing the messengers and going after the weaker scapegoat. While I am not one to judge whether the messenger should be killed, I am also an advocate for finding a way to get to the root of the message. Someone is controlling the messages of hip hop, and it’s not that poor kid from the projects who finally made it big.

Dr. Boyce Watkins is a Finance Professor at Syracuse University and author of “What if George Bush were a Black Man?” He makes regular appearances in national media, including CNN, ESPN, BET and CBS. For more information, please visit BoyceWatkins.com

Juan Williams v. Dr Boyce Watkins on CNN, Fox

by Dr. Boyce Watkins

http://www.boycewatkins.net/

A friend (Valencia Roner) called me one night to ask if I watch "The O'Reilly Factor." I said "No, I don't watch silly, racist television programs." She then informed me that I might want to watch this particular episode. Why? Because I was the topic of conversation ... for the entire show.

I set the DVR and went to sleep. I woke up the next morning to watch what had been recorded. Valencia was right. They were showing images of my CNN appearances, and playing my comments repeatedly, like Sports Center Highlights.

I've never seen so many guests asked to comment about someone else's comments. The kicker was watching Juan Williams and Bill O'Reilly congratulate each other like brothers for allegedly winning the "smear campaign" placed upon them by CNN.

I listened to O'Reilly tell the world that CNN, MSNBC, The New York Times, Mediamatters.org and other news organizations were all corrupt, but not him. Williams even wrote a piece about me in Time Magazine, in addition to making several radio and TV appearances to complain about my words.
Juan Williams

During the show, I honestly thought Williams was going to cry. This brought back memories, since I remember making a lot of conservatives cry in college. My mother said I shouldn't make grown men cry, and I felt bad. I was asked on CNN (and other shows) about Bill O'Reilly's racist remarks about Sylvia's, a black restaurant in Harlem.

In his comments, O'Reilly said that he could not get over the fact that the people were civil and well-behaved. He commended black people for finally learning to "think for themselves" and was relieved that there was no one in the restaurant saying "mf-er I want more ice tea." (Good thing no one was really thirsty!). O'Reilly tried to argue that his comments were meant to compliment the black community. He said that they were meant to defy stereotypes. As humbly and naive as a school girl, he argued that he was only intending to shed light on how racial stereotypes are bad for our society. Like the movie "Transformers", "America's Educated Redneck", Bill O'Reilly had morphed himself into Martin Luther King Jr.

On CNN, I essentially explained that anyone who thought Bill O'Reilly was suddenly a reformed racist who'd seen the light has been getting high with Bobby and Whitney too long. I've been on this man's show before, and he has consistently demeaned, degraded and devalued everything about black culture he could get his hands on (remember when he said that the Katrina victims would not have been stranded on rooftops if they'd chosen to get an education?) I also mentioned that I was unimpressed with Juan Williams' agreement and defense of O'Reilly.

Seeing Williams sitting there congratulating O'Reilly for his bigotry reminded me of the Negro in the white suit defending "massa" at all costs. His attitudes were consistent with his latest and most terrible book, which does nothing but blast black culture and black people, as if we are the sole causes of socioeconomic inequality. Therefore, I could only use terms I felt appropriate. I defined Williams as "The Happy Negro". On CNN, I compared O'Reilly's use of Williams to Hugh Hefner hiring a stripper to tell him that he's not a sexist. Williams was irate after hearing my words. In other words, "The Happy Negro" was no longer happy. I am not sure how smart or dumb Williams is (I have 3 times more education than him, but I guess he is of at least average intelligence). I hope he has enough sense to know that he is being used by a man who has consistently and reliably shown himself to be an enemy of black people.

I have, through my books "Everything You Ever Wanted to Know about College" and "What if George Bush were a Black Man?" consistently attacked problems in the black community. I have spoken to millions of African-Americans about the value of getting an education and managing their money. I support the black family and even proposed to my future spouse in front of millions of people, in order to give black men the courage to express love for our beautiful black women. I wish I could tell you how many times I argued with CNN producers to cover the Jena 6 story long before it was popular to do so.

So, everything that Juan Williams might say about advancing the community has been consistently on my radar screen. But here is where we differ. I am very hard on the black community about improving our plight. But I am also man enough to challenge the white community, the media, universities, corporations and other American institutions for their role in creating racial inequality. Racism is a disease that lies within the fabric of nearly every American institution. So, any conversation about racial inequality that does not include White America's flaws and roles in the process is ridiculous, misguided and counter productive. In mathematics, I learned that you cannot solve a problem without working with both sides of the equation. The functions and systems of that equation are at least as important as the individual parameters.

In other words, the systems in America play a powerful role in the creation of incentives, opportunities and outcomes of the individual. If a young lady is sexually molested by her father and grows up to become a prostitute, any weak man can say "Miss, your life is in shambles because you're choosing to be a whore." This might even be an obvious point, but it will also continue to erode her self-esteem and ignore the critical half of the equation. It takes a stronger man to first challenge the young lady, and then go inside the home and confront her father for what he has done to create the problem. There is no denying that her father should pay for his daughter's counseling, apologize, get psychiatric help, be made aware of and told to cease his present abusive actions and face punishment for what he has done. He cannot expect that his family will be peaceful as long as he has not acknowledged his role in the creation of his family's devastation. At that point, you also teach the daughter personal responsibility, and how to move beyond the past and toward the future. Why won't many men do this? Because the daughter is an easy target, and her father might kick you in the ass.

That is why many black conservatives won't challenge white America to have personal responsibility for their role in racism, for this is biting the hand that feeds them (how long would Juan be on the Fox News payroll if he were to tell White America that their institutions and attitudes are a large cause of racial inequality? Contrary to O'Reilly's indication, I am not compensated by CNN or any other networks for what I say). It also feeds directly into white supremacy to say "The black community is in shambles because black people are making bad choices. The 400 years of oppression have nothing to do with the last 30 years of expression." Hence, we have Bill O'Reilly getting his rear-end rubbed by Juan Williams, as they both agree that the little girl is nothing but a whore.

O'Reilly claimed that Rev. Jesse Jackson (another guest on the show) was appalled by what I said about Williams, but of course he could not validate his claims on camera. I got a call the very next morning from Jackson's daughter Santita and received no indication of disapproval from the Jackson family. I am sure that if they had disagreed, they would have told me personally. Santita is a good friend and straight shooter.

Williams, for some reason, thinks that he is contributing to the advancement of black people by teaming up with a proven racist who has KKK members and Neo-Nazis watching his show (you should see the language used in my hate mail). A man who has a problem with President Bush would not team up with Iranian President Mahmoud Ahmadinejad to go after Bush. No matter how valid his arguments might be, the fact is that such actions amount to TREASON and are ultimately destructive.

Having a black face does not mean you care about the black race. Clarence Thomas taught us that. Hence, at the end of the day, I still call Juan Williams the "Happy Negro".

I stand by my remarks and might even put it on a t-shirt. From the response I've gotten so far, I wouldn't be the only one wearing it.