The Year 2009 - Intelligence Is The New Gangsta

by Charlamagne Tha God

Intelligence is the new gangsta. In fact, intelligence is the old gangsta but it's the new gangsta to this generation because we have been dumbed down for so long that we either forgot, never knew or just didn't acknowledge being intelligent was the most gangsta way to be to begin with. 2009 is going to be the year of the righteous and the year of the thinker. 2009 begins an era where knowledge truly does reign supreme over almost everyone. (Word to KRS) in fact 09 is a divine year. If you are familiar with Supreme Mathematics then you know that nine is born. You are born once physically then you are born again mentally when you learn the true and proper knowledge of yourself. For example Malcolm Little was born physically May 19, 1925 but was reborn mentally some where between 1945 and 1952. This is when he was incarcerated and introduced to the Nation of Islam when he learned the true and proper knowledge of himself. He was mentally reborn El Hajj Malik Shabazz commonly known as Malcolm X.

I'm not saying that in 2009 everyone is going to convert to Islam and change their name but what I am saying is that nine symbolizes the highest level of change. Change is the basis of growth.Growth is the basis of life and if you are not constantly growing then you are dying. I say that all the time because I want people to really grasp that concept of thinking. The energy of change is all around us right now. Do you think it's a coincidence that Barack Obama's whole campaign was based on change? Is it just random he is called the "Agent of Change"? Hell no that's divine. God designed it that way. His administration starts this year and if you voted for him you are part of his government.
I voted for the first time ever last year. That alone is the direct reflection of the growth that change delivers but it doesn't stop there.

We have to continue the growth process. The way we do that is by educating ourselves. We have to be the bright, articulate, scholars gangstas and gentlemen that we where born to be. Education is sexy! Being smart is the shit! I know that last line wasn't the most eloquent way of putting it but I made my point to the people I was trying to reach. That is the beauty of hip hop and it's the exact reason that hip hop has been the most influential voice among the youth for the past three decades. It speaks right to us, in our lanquage in our voice.

The problem with hip hop today is most artists are not in tune with what is really going on out here in these streets. Some of them are too busy playing stupid to realize things are changing. People are growing and not trying to hear that murder, murder, gangbanging, drug selling, drug using, I will shoot everybody on your block twice, money is all I glorify bullshit they been kicking anymore. People are trying to be educated and informed not misguided and misled. Salute to all the rappers that encouraged the youth to vote last year. That sounded real cute at all the award shows, on 106 & Park and in in your interviews in XXL and Ozone but how many of you artist have really taken the time to educate yourselves on government? Obama is the president elect but the problems in our society didn't magically disappear when he won. We have to continue to encourage the youth to educate themselves on what's going on in these streets as well as government before they get discouraged.

They're going to start to wonder why Obama is in the white house but people still keep getting killed in our communites. Obama is in the White House but mama still complaining about money because of this thing called the recession. Educate the babies people add gas to the spark that has been lit in these young peoples minds. My TV stays on news and sports channels. These television executives wonder why shows like Real Chance of Love are suffering in ratings? You know why, because that demographic you thought was in to this mindless nonsense is in to Obama now. They are trying to figure out ways to work for their community not work for Diddy. 50 Cent's show Money and the Power got cancelled by MTV. Why? Declining viewership among 12-34 year olds. MTV wants to revamp their image. Brian Graden, President of Entertainment at MTV Network's music channels and President of logo says, "Our shows are going to focus less on loud and silly hooks and more on young people proving themselves." These are themes that are consistent with the Obama generation. Wow even MTV realizes change has come, even MTV realizes intelligence is the new gangsta.

Rappers, Radio Personalities, bloggers and anyone with a voice, we don't have to dumb down for our audiences. People want to be educated! Intelligence is the new gangsta. Dave Chappelle and the Boondocks are perfect examples of how you can educate and entertain. Killer Mike and Ice Cube are perfect examples of real gangsta rap. Why? Cause Saying fuck another rapper is easy but saying fuck George Bush takes balls. There is nothing wrong with worldstarhiphop and mediatakeout.com but your mental diet can not just consist of the bullshit content that's on those sites. Sure its entertaining to watch Max B clown Jim Jones for the 1000th time, and I love to see Tony Yayo talk shit about everybody but I love being enlightned more. Go to Finalcall.com and read Minister Farrakhan's True Role of Government. In it he says Education is not a privelage, education is a human right. It is knowledge that seperates the human from the beast, therefore, the best possible education should be given by government and gugovernment is not guaranteeing the unalienable right of life, liberty, and the pursuit of happiness. I say not only demand it from our government but demand it from ourselves. If you are not in school or college go to the library! Self education is like masterbation! I don't need to pay anybody to fuck me! The library got all the knowledge I need for free. Better yet I can google what it is I'm trying to learn about. Intelligence is the new gangsta.

Remember that old cartoon that showed the brother with the gun and his pants hanging off his ass and the bandana around his mouth and everybody was laughing at him? Doesn't that remind you of your favorite rapper? Well in the same cartoon it showed a brother in a graduation cap and gown with a degree in his hand and everybody was running and screaming scared to death. You know why because intelligence has always been gangsta! My little cousin is in 9th grade he's all caught up in SWAG. He says, "I got SWAG." "Check out my SWAG." I tried to explain to him that SWAG is corny and it is just away for a man to call another man sexy, but then I realized I have to speak to him in his language. That is when I let him know that SWAG means to Study, Work, and Graduate. Study hard and get that education that is your human right because you are a citizen of the US. Work hard, get a job, or a internship while your'e in school; get your hands dirty now so you can keep them clean later by being the boss. And for Christ sake please graduate!!! Take that jewel with you all through high school and college little homie. For those not in school SWAG means to Study, Work, and Grow! Study learn everything you can about God, government, life and business. Work hard at making your community a better place to live, work hard at raising your seeds the right way and getting your family straight, and don't be afraid to grow and become the kings and queens that we are destined to be. That is S.W.A.G!! Not skinny jeans, colorful sneakers, lip peircings and all that other bullshit Lil Wayne got going on.

Intelligence is the old Gangsta, Smart is the Old Sexy and 2009 is the rebirth of the thinker, don't be afraid to express your unique brilliance, and God given genius.This is the era that Knowledge will reign supreme over nearly everyone. Happy New Year America.

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Charlamagne Tha God
www.dirtlawradio.com
Shadyville Dj's
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Black Scholar Boyce Watkins Talks About The Effect of Lil Wayne

Dr. Boyce Watkins
http://www.boycewatkins.com/

Brought to you by GreatBlackSpeakers.com, the #1 African American Speakers Bureau in America.

Those who know me also know that I love hip hop. Yes, there are some negative elements in hip hop, but many people forget that it's ultimately the corporate monster that makes it difficult for positive hip hop music to reach the light of day. I think that healthy debates on the nature of hip hop are relevant, and I am not referring to Oprah's town hall meeting on the topic last year, which really wasn't fair to the genre. I told her so in a CNN appearance with Roland Martin and Wendy Williams.

To join our Black Money advice list, please click here. My thoughts on the Lil Wayne and hip hop issue are below. I don't hate Lil Wayne, I actually feel sorry for him. He reminds me of Tupac, with the same energy, creativity, brilliance, productivity and incredibly self-destructive behavior that led to his legendary status. The difference, however, is that there was an element of social conscience Tupac could bring to his music that Lil Wayne does not. I am not interested in bashing the brother, but I must call it for what it is. Hip hop does not have to be an empty genre, with every song about sex in the club, smoking weed or blinging out of control. There's more to life than that. We should be teaching our kids to pursue "intellectual bling", so that we can search for true meaning in our lives and to be intelligent enough to stop being pimped. Hip hop can be (and has been) a part of that journey. Again, I love hip hop, and I even love Lil Wayne.....sometimes.

Respect peeps, see you next time.

Dr. Boyce Watkins
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Hip Hop Commercialized? Buffoonery or something more complicated?
By Dr. Boyce Watkins

I am not a huge fan of Lil Wayne. I don’t hate him, I just don’t love him. His music doesn’t make me move, but it doesn’t make me sick. The thing that challenges my ability to love Lil Wayne is the environment within which he is operating.

Lil Wayne can be considered, by some, to be a modern day minstrel show: gold chains, diamond grills, 10,000 tattoos on parts of his body that have no business being tattooed, you name it. He engages in the stereotypical rock’n roll/hip hop lifestyle: guns, drugs, alcohol and random women. I fear for Lil Wayne, because at this pace, he might be dead before he turns 35. Lil Wayne makes Tupac Shakur and Eazy E look like conservative school kids.

Lil Wayne impacts the world in which he lives, sells records by the boat load and impacts far more young men than he probably should. It’s not that he chooses to be a role model, he just is one. But when we see Lil Wayne and express justifiable disdain for his behavior and persona, there is certainly more to be said.

You see, Lil Wayne is a product. The corporate executives pulling the strings and making the decision to sign deals with Lil Wayne also see him as a product. A product has to sell to its target audience, or it will not reach the sole objective of any capitalist venture: to make a profit. Not just any profit, but the highest possible profit within legal constraints. The corporate model doesn’t care about the community; it doesn’t care about health, workers, the environment or anything else. Like the financial machine that led to the breakdown of our global economic system, cogs in the wheel that pursue any objective other than pure profit maximization are quickly punished and replaced.

The target audience of hip hop is not black teenagers in the hood…..they don’t have any money, relatively speaking. The target audience for hip hop consists of middle and upper class kids in the suburbs, and those on college campuses. Those are the kids who line up at the record store and cause server outages at I-tunes when new albums are released. That is who the executives are trying to impress, and that is who Lil Wayne must impress in order to get a record deal.

The problem with Lil Wayne is that the transfer of commodities taking place between the recording industry and white America is one that lies over the economic heads of many African Americans. It doesn’t mean that those in the hood play no role in public consumption, but we are certainly not the biggest players in this game. Like a big bridge in the sky, we don’t impact the transactions, but we closely observe them. We don’t always buy the albums, but we watch the videos, read the articles, and hear the news stories about whose album sold the most copies during its first week. Due to the fact that there is a lack of diversity of images of black men in media, we have children who see the image of Lil Wayne and transform him into an involuntary role model. White kids don’t have to use Lil Wayne as a role model, since they see 50 new white men on TV every single day. Black youth don’t see doctors, lawyers and professors on TV: they see criminals, thugs, athletes and entertainers.

Lil Wayne’s environmental impact on the black community is what we in economics would call “a negative externality”. The fact that he makes it cool to use drugs, carry guns and engage in anti-social behavior does, in my opinion, cause irreparable harm to the black community. The problem is that the black community has little leverage to control these externalities, since we are neither the dominant consumers of hip hop, the controllers of media or the owners of record labels. Like the bridge in the sky I mentioned above. The presence of networks like BET or magazines like Essence and Ebony is relatively minor when compared to the dominance of CNN, Universal Records or Time Magazine. It’s like bringing a knife to a fight between nuclear superpowers.

Those of us upset about negative images in hip hop can protest all night at the next Lil Wayne concert and perhaps even have an intervention with Wayne to get him to see the err of his ways. The problem with this logic is that even if Lil Wayne does change his behavior, there is a long list of starving kids in the projects that the record label executives can find to replace Lil Wayne after he has been dropped from the brand. Also, getting Lil Wayne to invoke a more positive image will not change the fact that the consumers and producers of his product (gangster rap) are more willing to purchase albums made by black men when they feel that the performer has indulged their need to enjoy a stereotypical "thug-nificent" fantasy. Wayne may have some degree of industry power, but it is not as much as we might think. The in-studio recording of Lil Wayne’s product is not what creates the magic. The magic of a product is created through the marketing, distribution, financing and purchase of that product. That is done by the labels, and none of the large label owners are African American.

So, does Lil Wayne represent a modern day minstrel show? My answer is yes. He and others like him are told to behave more “thug like” and in more ridiculous and extravagant ways in order to get the attention necessary to sell records. It is, unfortunately, not smart business for a rapper to brag about being intelligent. Also, it is a lack of diversity of black male images in media that give black youth few alternatives for self-perception that go beyond that of Lil Wayne, 50 Cent, Flavor Flav and Juan Williams (the Fox News analyst who, along with Jessie Lee Peterson, enjoys bashing the black community). If any of these men chose to be forthright, insightful and firm in their support of the African American community, they would be fired immediately. But when we protest and challenge the system that is negatively impacting our communities, my argument is that we should look past the puppets and deal with the puppet masters.

Some would argue that by attacking rappers for the negative impacts of their lyrics, we are simply killing the messengers and going after the weaker scapegoat. While I am not one to judge whether the messenger should be killed, I am also an advocate for finding a way to get to the root of the message. Someone is controlling the messages of hip hop, and it’s not that poor kid from the projects who finally made it big.

Dr. Boyce Watkins is a Finance Professor at Syracuse University and author of “What if George Bush were a Black Man?” He makes regular appearances in national media, including CNN, ESPN, BET and CBS. For more information, please visit BoyceWatkins.com